Occasionally, a partnership comes along that reshapes an entire industry. Porsche and Michelin are doing exactly that with their groundbreaking all-electric race car. The Porsche GT4 e-Performance combines variable power, all-wheel drive, and Michelin tires made from 63% renewable and recycled materials.

I had the pleasure of supporting our talented team at Parasol Island, working alongside the Director on this show Ruben Ahlers as a creative sparring partner. I developed the visual look of the tires and shaped their overall staging.