Junge Frau mit braunen, lockigen Haaren, die auf einer grünen Couch mit einem kleinen Jaguar zu sehen ist, während sie ein Kartoffelchip in der Hand hält. Das Licht fällt auf sie und den Panther.

Funny-Frisch
INTENSE

Intersnack approached us with a bold request: a fully AI-driven production. Including products, target-group-specific talents, and predefined locations. In other words, everything you’d expect from a classic campaign media production — just powered entirely by AI. Challenge accepted.

Role:
Creative Lead Production, AI Artist
Production:
Parasol Island
Agency:
Serviceplan

Drei Werbefenster mit bunten Postern, die Menschen in verschiedenen Szenen zeigen, mit Chips-Produkten.

OOH

The campaign launched with four key visuals across classic out-of-home formats. From bus stop posters to large-scale urban billboards, it took over every major city in Germany. You couldn’t miss it.

Stadtansicht mit Straßenbahnen, Passanten und modernen Gebäuden bei Sonnenuntergang in Berlin, Deutschland.

Socials & Special Assets

By far the biggest challenge was motion content. Every single print visual had to be translated into short social films. Simple in theory. Anything but in practice. This is where real directing began. Acting, camera work, and the entire staging had to be controlled down to the smallest detail — purely through prompting and the right preparing of the image assets.