BMW
The new BMW 3.
I had the honor of contributing to the film campaign for the innovative new BMW 3 Series. A huge production with countless moving parts: a breathless ride full of extravagant camera moves and transitions. Better buckle up.
Role: AI Work, Previz, Motion Design
Direction: Lukas Tielke, Knut Burgdorf
Production: Parasol Island
Beyond the cars themselves, the main task was to showcase their many features. For the new M3, we intercut the car with a panther in a parallel montage, underlining both its elegance and its raw power. I was solely responsible for producing all the panther shots, which I created using AI.
For a feature film dedicated to the design of the headlights and rear lights, I produced the animated visuals for a dance club scene.
For some of the most complex camera moves, I created 3D previs to map out the shots ahead of production. I also used AI to previsualize selected VFX shots like the transparent cars.